Class Dynamix inspires, motivates and empowers young people to be their best selves by creating contemporary upbeat songs, school anthems, workshops, music videos and live performances.
The company already had a WordPress website. But founder, Danny, had outgrown the theme it used. He also found that the site had become sluggish and images were not always loading properly. Furthermore, he wanted the site’s look and feel to better reflect the values and personality of Class Dynamix – contemporary, current, bold, vibrant, exciting, passionate but also friendly, inspiring and empowering.
We decided on a complete re-design and rebuild of the site, where I was able to put Danny’s requirements centre-stage and create a custom theme in WordPress.
Since the site went live in 2019, Class Dynamix and their partnering schools have had some amazing achievements. In July 2019, they performed their song, “Light Up for Leeds”, in front of thousands at the national Teach First Conference in the First Direct Arena. And in 2020, they performed in front of millions on TV’s Britain’s Got Talent, getting all the way to the semi-finals with the song “I am”. Go Danny!
“2019 was a pivotal year for my venture – Class Dynamix. We’d just been involved in the Sainsbury’s Christmas advert, and we were preparing for a large national teachers conference at Leeds Arena in front of thousands of people.
Creating a new website that faithfully captured my unique mission, brand and ethos was paramount. With so many new visitors being attracted to my work and my brand, I wanted a site that truly showcased my portfolio of work.
Having spent a lot of time researching various web designers online, I knew instantly from meeting Anna that I had found the person I was looking for! She seamlessly brought together an attention to detail, a desire to fully understand both my brand and my vision with the relaxed personable approach I was seeking. I didn’t want a “big agency” handling this, I wanted a dedicated professional who truly cared about my project.
Anna is a rarity in that she has both the creative flair for design and the technical skills to create a site that is robust and intuitive for visitors to navigate.
Having the call from Britain’s Got Talent in 2020 was mind-blowing, and to hear their producers compliment me on my website says it all really. To get international recognition has been amazing, and to have a website that feels so special brings me great pride and peace of mind.” Danny Gough, Founder, Class Dynamix.