I was excited to see the front cover of the Observer today, as it features the muse and musician, Daphne Guinness.

This month, I’ve been collaborating with her design and branding agency, A Common Purpose, to launch a new Shopify store ahead of the publication. Currently only her fragrance, Daphne, can be purchased from the store. But her music and merchandise will be available on it soon.

I’ll publish a case study once we have launched the fuller version of the site, but here’s the link: https://daphneguinness.com