Impact is a social enterprise run by child and adolescent psychotherapists. It works to improve children’s mental health, building hope and aspiration for a better life.

The company was established in 2014 and it needed a logo to reflect its mission and core services. The challenge was to produce something appealing to both children and health professionals. In particular, it needed to be positive, bright and bold.

The images below show a portion of my worksheet, where I explored different logo ideas and colours, as well as the chosen logo mocked up on various stationery.