Canvas Home EU Website - Designagogo Projects


Canvas Home is a chic Manhattan-based homeware company. From its Manhattan high street shop and Shopify store, it successfully services its American client base. When the company decided to expand its reach into the UK and European markets, I was approached by the UK partner to design and build a site.

It needed to be consistent with the US Shopify site, but with a sympathetic refresh, suitable for the new markets.

The design was informed by clean lines, alongside a considered use of whiteness, and of space, to create a blank canvas on which beautiful products could be showcased. The customer journey had to be simple, have minimal fuss and clutter, and make the most of available photography and lifestyle shots.

There was no requirement to sell online in the first iteration of the site. Instead, the emphasis was on communicating the brand effectively to consumers: brand story, values and ethics, and its partnerships with ceramicists and other artists.

I designed and built first site in WordPress to coincide with two major trade shows. A second phase of the site is planned for 2017, which will allow online ordering from wholesalers and consumers.

I also maintain the site for the client, adding new product ranges, press items and news every season.


Images owned by Canvas Home Store